Most people enjoy a great pun.

There's nothing a lot better than making your audience and consumer instantly smile, as well as chuckle, simply by hearing or seeing your business' name. It is an instant icebreaker, and lets the consumer know that you're a down-to-earth, approachable business.

However, we realise that not everyone feels the same way about the notion of turning a business or brand name right into a pun. They could not work for everyone, and as opposed to attracting a customer, it may well put them off a business altogether. Also, there's the chance of causing confusion in terms of different cultures and translations: if you wish to appeal to an even more international market, it's probably better to steer clear of a brand pun.

Most adversity to business and brand puns is quite unfair though. Many trainedbusiness are thriving with business puns, and it makes some trainedbusiness reputable solely based on the name. So, if you're a non-believer of the power and attraction of puns, we hope to bring you round to your appreciation after looking over this!

Free Promotion!
The promotion, reputability and publicity that all result from simply having a business name pun is undeniable, along with ridiculously under-appreciated.

When your business has a funny (or punny!) name, people will surely take pictures and share those images with their friends. Nowadays, that image will surely wind up online, on social networking and possibly in a trending list article about epic puns from the UK.

Since all business goals revolve around gaining reputability and getting their business well known, this really is definitely one way to do it. This really is free promotion; you have to make sure your phone number and business information is closely linked to your company name pun. For each and every person who clicks onto that image of your company name pun, you will have someone trying to find what you do who will observe your number.

However, in order to gain promotion and publicity from your own punning name, you don't have to attend and rely on others to draw focus on your business. For example, it can be a feature for a campaign or competition on social media. You can offer incentives for everybody who has a picture taken along with your funny sign, or use it as an easy way to encourage other puns or funny business names in another campaign.

Allow it to be Memorable
Perhaps the most important, and valuable, fact of utilising a witty pun as your company name is so it is likely to be memorable. A pun makes everyone smile, laugh, as well as groan (in an effective way!), and this humour helps people remember. However, be careful, as one of the worst things to accomplish for your company is choose a name that is spelt wrong in some manner - even though it has been adjusted to suit a pun.

For example, you may remember an optometrist called "OptimEyes", but would you necessarily remember how to spell it? It wouldn't be harmful as a store, in order to gain attention on the street, however if people tried to Google the name, they might be searching many wrong spellings.

Alternately, spelling and having to describe your company names are usually obstacles in naming your company or brand. Even if you name your company a comparatively normal, plain name, you can get questioned in your choice. At least if you're explaining a punny business name, there's an account to go behind your decision. It is simpler to describe "OptimEyes - eyes as in the people we specialise in!", rather than explaining the way you came up with "Eyesify" and how exactly you spell that, or worse.

Asides from spelling, a primary advantageous asset of a punning name, rather than constructed or plain name, is that there will be a story that folks will enjoy hearing, and undoubtedly remember. The funnier, and more unique, the pun and the story behind it: the better! Plus, even though there isn't more of an account than "it rhymes / made us laugh", your name will still be a lot more memorable as a pun.

Multiple Meanings
One useful advantageous asset of utilising puns in your company name, as well as tagline, is that you may be quite clever with it. You can use your company pun to mean many various things, and add different facets to your company and what you provide.

Of course, this isn't feasible for all puns, but there are a few gems that will escape with multiple meanings that may be attributed to your brand in an optimistic way. For example, there's a cheese cake supplier (and we literally mean a meal - crafted from cheese), who mainly supply stacks of cheese for weddings and special occasions, called C'est Cheese.

This is a superb example of a pun with multiple layers of meaning that will all be attributed to the supplier in an optimistic way. Firstly, their name is cleverly chosen in French, meaning literally "it's cheese", which is true, but they are also playing on the fact that they are being cheesy inside our British associations of the word. Also, they're playing on the fact that the French line rhymes with "say cheese", along with playing on the well-known French term "c'est chic", meaning "it's stylish" ;.You can find so many positive associations with the name, along with the fact that you will remember it, rendering it an ideal pun.

Plus, even though the meanings are simple to comprehend, a pun will often add an extra layer of meaning for your business. For example, we discovered a tile-laying business, simply called Bonnie Tiler. This can be a perfect example of a straightforward pun that makes you smile with its simplicity. Of course, it plays on the famous singer Bonnie Tyler, whilst adding the excess facet of the company being bonny tilers (bonny or bonnie as in attractive and happy), which is an association you'd prefer to be noted for as a business.

Overall, we think these positives and features of puns far outweigh any negative associations. Of course, brand and business name puns often work better for smaller businesses, mainly on a national level. However, there are numerous types of bigger brands utilising puns in taglines or advertising slogans, rather than keeping them as permanently inside their name.

Plus, some are so subtle that you may not even notice them in the beginning: for example, Absolut vodka is infamous for its advertising campaign revolving around their name, such as for instance "Absolut magic" ;.This really is clever, as you don't notice it in the beginning, but they are employing their name in order to describe their product and add positive attributes to it, playing easily on "Absolut/absolute" ;.

Therefore, there is no-one to deny that puns are effective, and an effective way to advertise your company or product. There is an acknowledgement that puns are cheesy, and they exist in an ingenious, ironic, self-aware comedic form as business and brand puns often. So, what's not to like?

In the event that you agree that puns are simply lovely in brand and business names, or taglines, then we'd love for you to join in with our #PundayMonday! It's simple - pick your favourite business pun that you've seen around, grab an image if you're able to, and post it onto Facebook or Twitter with the hashtag #PundayMonday - and tag Bright Yellow Creative Group!