What Can US Customers Expect? Given its success in breaking into the hugely competitive Australian betting market, it seems likely that Bluebet are likely to follow a similar strategy in the US. A company with a firm focus pg on mobile betting, Bluebet built their market share on the foundations of exceptional horse racing coverage and attention-grabbing weekly special offers and promotions. With the US betting public having quickly displayed a marked trend toward those firms which offer bonuses, special deals and incentives, the existing model may not need too much tweaking if it is to prove a smash hit in the hot US market.