When beginning to sell on Amazon fba, the majority of sellers overlook the importance of Amazon backend keywords.

Some sellers aren't completely aware of how it operates or even aware that something similar even exists.

Most sellers only consider Amazon to be a sizable selling platform. Sellers believe that in order to succeed, amazon marketing services should only focus on:

• Affordable prices


• Aesthetics

Of course, these two factors are essential and have a significant impact on where your products appear on the Amazon SERP (Search Engine Results Page). But as was previously mentioned, most sellers are unaware that Amazon is also a well-known search engine. Using the right keywords, in the eyes of any search engine, increases the visibility of the pages to their intended audience.