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Ecommerce Web Design Trends For 2021
There is an old phrase," never judge a book by its cover." Basically, it's a good principle. But, in the field of ecommerce, it’s not adopted by the customers.
Ecommerce web design plays a significant role in the success of the business. Since it's the first thing that the audience sees. Moreover, shoppers form opinions based on what they see. A study shows that 94% of user's first impression is developed based on web design.
That's the reason websites need to follow the latest ecommerce web design trends. In this article, we will learn about the latest ecommerce web design trends a business should adopt in 2021.
Personalized Experience
Nowadays customer expects personalized experience from brands. It makes them feel special and valued. Fulfilling customer's expectations is the sole purpose of the brand to increase revenue. Therefore, developing a personalized experience is a crucial ecommerce web design trend.
Email marketing is the easiest way for an ecommerce store to adopt this trend. By using URL tracking on the website, you can track customer's actions. And then follow up with them via email. Personalizing email with the subject line. The subject line needs to start with the customer's name.
Micro-Animation
Micro-animations are small animated videos. Basically, they are fun and exciting. But moreover, they can be informational. These videos bring life to the products and provide a better understanding of the items.
Brands prefer this ecommerce web design trend frequently. As it helps to enhance user experience. And makes websites interesting and appealing.
Minimalism and Flat Designs
Minimalism is also known as flat design. It's one of the latest ecommerce web design trends. Custom ecommerce website development suggests adopting this trend. Is it is free from distracting elements and makes the website appealing.
The amazing feature of this trend is that it can be applied to ecommerce websites from different industries. Moreover, it's associated with white space. But there is more to that.
Nowadays, colorful minimalism is used by many brands. Mixing bold colors with a simple design to create an impact on users.
Visual Commerce
In this context, visual commerce refers to emphasizing visuals of the products by videos, close-up shots, or furthermore. It offers a better understanding of the product. In addition, it gives the opportunity to the customers to connect with your brand emotionally. In order to build strong relationships. That’s the reason it’s an emerging ecommerce web design trend in 2021.
An entrepreneur uses visual commerce to improve the user experience. But make sure to use authentic and compressed pictures for better outcomes.
Besides, you can incorporate visual commerce by leveraging video editing techniques and tools. In order to add engaging and relevant videos on the homepage.
Responsive Designs
Communication is the key to success, from wars to relationships. Today's cell phones offer instantaneous and untethered communication as compared to top old-fashioned phones. That's why the smartphone is considered the best innovation.
According to a survey, 96% of users use smartphones actively. Therefore it's a necessity to develop responsive web design. Moreover, a study revealed that the majority of the traffic drives from mobile phones. As it’s convenient and easy to use anywhere anytime.
That’s the reason it’s one of the critical ecommerce web design trends. This trend isn’t expected to lose its significance.
Conclusion
Ecommerce is gaining more hype than ever before. Therefore, it’s opening new doors for creative and unique ideas. Many of the 2021 trends are breaking or challenging the past. Besides, now the entrepreneurs have more opportunities to showcase their business with creativity. In order to improve branding and user experience.
So don't let this opportunity pass. Design your ecommerce website based on the latest trends to stand out in the market.
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