Promotional products, also known as advertising specialties, are tangible items imprinted with a company's logo or message, designed to enhance brand visibility and engage customers. These items, ranging from pens and apparel to tech gadgets, serve as effective marketing tools. They create lasting impressions, foster customer loyalty, and boost brand recognition. Promotional products are versatile, cost-effective, and offer a tangible connection between businesses and their target audience, making them a vital component of marketing strategies worldwide.