What's the better scenario? Finding publishers on your own to display your ads or automating the whole task? Surely, it is the latter.

In a world where advertising technology is constantly growing, you don't want to be left behind. According to a report by Statista, the global programmatic advertising spending amounted to 492.5 billion U.S. Dollars in 2022. But why are so many advertisers being pulled towards it?

With programmatic advertising, you get the opportunity to automate your ad campaigns and focus on your business instead. And it's definitely one not to be missed. The process becomes much smoother, and you're able to effectively reach a wider interested audience.

All the best programmatic advertising platforms provide you with endless resources and reach, all within a budget. With this blog, we'll explore programmatic advertising a bit more and give you a list of the best pro grammatic advertising platforms to use in 2024. 

What are Programmatic Advertising Platforms?

Programmatic advertising platforms take up the automation of buying, selling, and exchanging of media ad spaces on the web. They work to connect advertisers with publishers after analyzing a vast amount of collected user data. They operate on a large scale and are well-equipped to target ideal audience segments to increase the likelihood of getting conversions. 

The best programmatic advertising platforms have one thing in common: They set up your ad campaigns in a way that facilitates growth and development and brings a positive increasing change within a cost-effective range. 

A few other features provided by programmatic ad platforms include:

• Real-time bidding for faster and more efficient buying 


• Delivery of highly personalized ads to specific users 


• Real-time optimization to make adjustments whenever 


• Cross-channel advertising for seamless integration across multiple platforms 


• A/B testing to experiment with multiple ad creatives and elements 

Now, if you're wondering how programmatic advertising actually works, the answer lies within DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), Ad Networks and Exchanges. All four work together to contribute to the programmatic advertising system. Let's understand them more. 

Demand Side Platforms (DSPs)

DSPs are platforms used primarily by advertisers to automate their PPC ad campaigns and buy ad spaces on various publishers' websites. They work in two stages. The first is where, after registration, advertisers set up their campaigns. They set up targeting criteria, upload their ad creatives, and enter their budget. The second stage is where the DSPs come in to compete with a bid, secure an ad space, and display your ad there. 

Supply Side Platforms (SSPs)

SSPs are for website publishers. They allow them to sell free ad spaces on their websites, which helps them monetize their websites and earn income from advertisers who come to display their ads. SSPs usually require publishers to have a minimum amount of traffic before accepting them. They then connect publishers with relevant advertisers through DSPs and ad networks through a programmatic advertising system. 

Ad Networks and Exchanges 

Programmatic ad networks and exchanges are the connecting thread between advertisers and publishers. Think of them as marketplaces where advertisers and publishers find each other to buy and sell ad inventory in real-time. The only difference between both is that ad networks act as intermediaries, while ad exchanges carry out direct transactions between both parties. 

Top 10 Best Programmatic Advertising Platforms in 2024

To stay on top of your advertising campaigns, you need the best advertising platforms. Here's a list of some of the best programmatic advertising platforms in 2024 based on their popularity, reach, and functionality. 

7Search PPC 

At the top of our list is 7Search PPC, the fastest-growing programmatic ad network that provides premium advertising for businesses globally. With them, you can be assured of 100% genuine and convertible traffic at a cost-effective rate. As an advertiser registered with 7Search PPC, you can create comprehensive advertising campaigns and take advantage of high-quality inventory from the best sites. 

Currently, they offer 6 ad formats: Text ads, Banner ads, Native ads, Popunder ads, In-Page Push ads, and Video, which allow advertisers to publish different kinds of ads. AI-powered automation and real-time bidding provide you with reach over 239+ geolocations. Their commitment to security through a three-layered security system and transparency has been a favorite among all advertisers. You get a clear view of how the ads are performing through the analytics and get to optimize in real time. 

Overall, they're one of the best programmatic advertising platforms for businesses who want to reach their objectives conveniently. 

AdRoll 

The second on our list is AdRoll, another leading programmatic ad platform that allows businesses to manage ads across multiple channels and devices. It works best for businesses operating within the E-commerce, Finance, Non-Profit, and Hospitality industries. Their programmatic predictions and an AI-powered bidding engine ensure that you place optimal bids without overspending. 

They guarantee a seamless user experience with a vast range of ad formats, including display ads, video ads, social ads, native ads, and connected TV ads. They're popularly known for their retargeting campaigns that engage users efficiently. Their focus on data and analytics is another benefit that allows businesses to check their campaign performance and optimize as per their needs. 

The Trade Desk

Next on our list of the best programmatic advertising platforms is The Trade Desk. It is a leading independent DSP that was built specifically to cater to data-driven marketers. With a top-notch targeting system, they guarantee extended reach, improved match rates, and better frequency capping. They also make it possible to run full-funnel campaigns across multiple channels. 

Trade Desk gets you direct and seamless access to premium inventory, maximizing the value of your investments. For all independent and objective advertisers, they provide transparency and portability of your data assets. Before making any changes, you can forecast the impact of every change using built-in AI features. 

Microsoft Invest 

Microsoft's Invest cannot be missed when it concerns the best programmatic advertising platforms. This demand-side platform was built specifically for the future of video advertising. Along with an integrated platform and focus on data-driven performance, Invest enables you to engage audiences on multiple screens. 

The platform takes advantage of excessive consumer data to enable advertisers target users based on their demographics, location, and behavior. Another noteworthy feature is its robust analytics system that helps you track campaign performances and optimize campaigns further. So, if you are looking to run video advertising, Microsoft Invest is the best option out there.

Choozle 

Choozle is another programmatic advertising platform and agency that connects small and mid-sized brands to premium advertising data, inventory, and optimization technologies. The Choozle DSP enables you to transform your advertising approach through omnichannel campaigns that drive impactful results. 

Their programmatic advertising system allows you to reach a wide number of users through multiple ad inventory options, including connected TV, mobile, tablet, desktop, audio, video, and more. The easy-to-use and feature-rich software allows you to plan and execute campaigns easily. 

Propeller Ads 

Propeller Ads is a popular advertising platform that works towards smart user acquisition for media agencies, brands, and affiliates globally. Their anti-bot technology protects campaigns from invalid activity, and ad fraud firewall ensures quality audience and brand-safe advertising. With a broad range of manual and automated performance-boosting tools, advertisers can reach their ideal audience in no time. Campaigns become much easier to optimize and scale.

They provide some of the most converting ad formats, including Push Notification, In-Page Push, Interstitial, Popunder, and Survey Exit. The platform also carries a variety of free e-books, case studies, videos, and webinars to help advertisers create better ad campaigns.

AdForm 

AdForm is both a demand-side and a supply-side platform. This programmatic advertising platform is popular among mid to large-sized businesses for its elegant user experience. Its omnichannel DSP gives you entry across multiple channels, such as display, video, audio, CTV, DooH, mobile, and in-app. 

As a tech-led ad network, they help you find the ideal ad inventory to supply your ads. They are backed by an extensive collection of advanced buying algorithms, which are a superior blend of human and machine intelligence. Their ad servers and data management platform are perfectly equipped to carry out all your ad campaign requirements. 

Nexxen 

Nexxen is another one of the best programmatic advertising platforms that focuses on flexibility. It is based on a system that connects data to deliver derived outcomes. With a true full-stack solution and creative services, they simplify your programmatic ad experience and help you achieve lower-funnel success. 

The Nexxen DSP is equipped with features such as forecasting tools, ghost bidding, app and domain dispersion, and granular real-time reporting. Their SSP goes beyond the table stakes and includes capabilities that provide incremental value and reach. Their unified yet flexible advertising platform strives to provide operational efficiency to better reach your consumers. 

Bid Theatre 

Bid theatre is a DSP-specialized programmatic platform with SSP integrations. It enables brands to create digital advertising platforms across multiple channels, including desktop, mobile devices, and digital out-of-home screens. You can easily target your impressions on user geo-locations, device types, specific sites, first or third-party audience data, and IP. 

The platform hosts and serves ads from super-fast CDN, which ensures fast load times. Moreover, you can either bring your own creatives or use their integrated editor to build your own designs. Also, their robust analytics allow you to track performance, making it one of the best programmatic advertising platforms. 

StackAdapt 

StackAdapt is an industry-leading programmatic advertising network that primarily works on machine learning and data science. It helps mid and large-sized businesses create, manage, and optimize ad campaigns across various channels. Advanced targeting capabilities, powerful campaign optimization tools, and real-time reporting features help you reach users better than ever. 

The platform carries a StackAdapt API system, meaning you get to build your own in-house advertising solution with access to more than seven media channels, six industry-based ad solutions, and much more.

Conclusion 

Programmatic advertising is the present and is predicted to have a huge presence in the future. As technology grasps every marketing segment, programmatic ad platforms become more essential each day. They bridge the gap between advertisers and publishers, allowing them to enter a common marketplace and negotiate prices through bids. Every ad space is valuable, but finding the right one is necessary to make the most out of spending. 

Frequently Asked Questions (FAQs) 

How does programmatic advertising work?

Ans: Programmatic advertising works by automating the buying and selling of ads, bringing together advertisers and publishers in a common virtual marketplace. 

How do I choose the best programmatic advertising platforms for my business?

Ans: To find the best programmatic advertising platforms, consider options like targeting features, pricing, integration, and your campaign goals. If the platform provides all your requirements, then you're good to go. 

Do programmatic ad platforms work for small businesses?

Ans: Yes, the best programmatic advertising platforms always provide tools and ad inventory for small businesses at a cost-effective rate. 

What ROI can I expect from the best programmatic advertising platforms?

Ans: ROI from advertising platforms will depend on several factors, including targeting, automation, relevancy, and optimization. However, you can expect a good return from the top platforms. 

Is programmatic advertising the future of marketing?

Ans: Programmatic advertising has already become a popular method for ad exchange. Experts suggest that as technology grows, programmatic advertising will grow along with it.