Interaction through social networks has arrived and is here to stay. The appearance of these social media has changed how we live, and since 2004, all it has done is increase and transform into valuable elements for a global society by doing social media marketing statistics.

The business world is not indifferent to this, so today, we want to show you five essential statistics that will help you understand and adapt your strategies.

Number of Active Users Per Day On Social Networks

According to Creation Infoways, 3.2 billion people have used social networks actively daily this year. That is equivalent to 42% of the world's population connected to some social network daily.

That number will continue to increase as they leverage mobile devices to view and consume information. The use of applications also accentuates the size and growth of this statistic. Let's look at some social media marketing facts here.

Time Consumed on Social Networks During the Day Per User

In these times, it is straightforward to conclude that we are progressively becoming addicted to social networks. Some to a greater extent than others since an average social media consumption of 2.22 hours per day per user is reported.

As the Internet of Things and Artificial Intelligence develop, this number may increase, bringing many opportunities for entrepreneurs.

Use of Social Networks By Potential Clients

At least 54% of active social media users are potential customers and use them to do preliminary research on the products to get social media engagement and services they are thinking of purchasing.

Recommendations, product reviews, user experiences, and any other type of evidence they can find add value for intelligent and demanding users.

Know Your Statistics to Have Adequate Social Networks

Social network statistics play a vital role in your business or venture. They show relevant data about your followers' behaviours and the demographic data of those who follow or interact with your page. These statistics are essential in the brand's publication or network strategy. Before starting any business, know the importance of social media marketing.

Statistics will allow us to evaluate the performance of publications, campaigns, or profiles regarding reach, interaction, and audience participation. This helps us understand what content resonates most and best with the audience and adjust our strategy accordingly.

Taking statistics into account can also help us make better and more accurate decisions. For example, we can determine what types of publications generate more interaction or interest in the target audience and the best times to publish.

We also have demographic data on our followers and their behaviour when discussing statistics. This way, we can have a much clearer idea of who our audience is and what social media marketing trends are going on.

This allows us to more precisely target content to specific groups, tailoring the message in each post to maximize its impact. Statistics also help you manage your budget because they allow us to measure the return on investment (ROI) and adjust advertising budgets and strategies according to the target audience's interests.

A critical point is that statistics can help us measure the network's performance, which can translate into constant improvement. We should always seek to learn from successes and failures, adapt strategies, and continue improving our presence on social networks.

The Impact of Social Media Marketing on Sales

Below, we share three reasons why paying attention to your statistics on social networks can be the key to the success of your business:

You will improve your interaction with potential customers more effectively by being clear about what they like and what they don't like.

You are clear about the actual picture: where you stand and where you want to go. This way, you plan more realistic objectives.

Your post becomes much more effective, and you don't waste your time doing it unthinkingly.

Now that you know more about the importance of your social media statistics, will you review them more often? Stay tuned to our blog; soon, we will tell you how you can measure the progress of your goals.

If you need help with effective social networks and want to know more about statistics and facts about social media marketing, contact us at Creation Infoways.

Also read: Why Social Media is Important for Business Marketing?

What Social Media Marketing Strategy Should be Used to Promote a Business?

Artificial Intelligence (AI) is poised to revolutionize the way digital marketing agencies operate, offering unprecedented opportunities and challenges in equal measure. In this era of rapid technological advancements, it's essential for these agencies to stay ahead of the curve. Let's explore the transformative influence of AI on the future of digital marketing agencies in a succinct 300-word blog post.

1. Enhanced Personalization: AI enables digital marketing agencies to create highly personalized campaigns. Through data analysis and machine learning, agencies can understand consumer behavior, preferences, and demographics with remarkable precision. This leads to tailored content and ad campaigns that resonate better with the target audience, resulting in higher engagement and conversion rates.

2. Automation of Routine Tasks: AI automates repetitive tasks, freeing up human resources to focus on creative and strategic endeavors. From chatbots that provide instant customer support to automated email marketing campaigns, AI streamlines processes, reduces human error, and increases operational efficiency.

3. Predictive Analytics: One of AI's most potent applications is predictive analytics. By analyzing historical data, AI can forecast future trends, enabling digital marketing agency in pakistan to make data-driven decisions. This insight is invaluable in planning marketing strategies, allocating budgets, and staying ahead of competitors.

4. Content Generation: AI-powered tools can generate content at scale. While they may not replace human creativity entirely, they can assist in creating blog posts, social media updates, and even ad copy. This accelerates content production and ensures consistency in messaging.