Within the dynamic realm of internet marketing, gambling-related goods and services promotion continues to be a profitable yet strictly controlled market. Gambling advertisements in the business are looking for efficient solutions to reach their target audience while overcoming strict advertising restrictions as digital platforms keep growing and diversifying.

We'll examine the best ad networks for gambling ads in 2024 in this in-depth guide, which will help you make the most of your advertising budget and maintain your competitive edge.

Why choose alternative sources for Gambling Advertisements?

Even a seasoned affiliate may become disoriented by the abundance of traffic source alternatives in 2024.

The most well-liked channels for gambling ads are Facebook, Instagram, Google, SEO, ASO, and influence traffic; nevertheless, they are also the hardest to start and have some limitations on creatives and marketing in general.

Push, pops, and direct click are good alternatives if you want amazing results but don't have time to learn about the quirks of the launch and how to get around the limits without getting banned.

Understanding the Challenges of Gambling Advertisements

Before diving into the best ad networks for gambling advertisements, it's essential to understand the unique challenges that advertisers in this industry face. Due to the sensitive nature of gambling ad services and the potential risks associated with it, advertising regulations are often stringent and vary significantly across different regions and platforms.

Advertisers must adhere to strict guidelines regarding the promotion of gambling products and services, including age restrictions, responsible gambling messaging, and compliance with local laws and regulations.

Moreover, many mainstream native ads platforms or outright bans on gambling advertisements, further complicating the landscape for advertisers. This makes it crucial for gambling advertisers to identify and leverage ad networks that specialise in catering to this niche market while ensuring compliance with relevant regulations.

Criteria for Selecting the Best Ad Networks

When evaluating ad networks for gambling advertisements, several key factors come into play. Get gambling leads should consider the network's reach and audience targeting capabilities, the variety of ad formats supported, the level of compliance with advertising regulations, and the overall effectiveness of the network in driving results for gambling campaigns. 

Now, let's delve into the top ad networks that cater to gambling advertisements in 2024, based on these criteria.

Top Ad Networks for Gambling Advertisements in 2024

7Search PPC

7Search PPC is a premium advertising network that offers a wide range of advertising solutions for various industries, including gambling. Advertisers can leverage 7Search PPC's advanced targeting options and optimization tools to reach their target audience with precision. 

Whether through display, native, or pop-under ads, 7Search PPC provides advertisers with the flexibility to create highly engaging campaigns that drive results while adhering to advertising regulations.

RichAds

RichAds is a leading ad network that offers a wide range of advertising solutions for various industries, including gambling. With its advanced targeting options and optimization tools, RichAds enables advertisers to reach highly relevant audiences and drive engagement with their gambling ad campaigns. 

Whether you're looking to run display, native, or push notification ads, RichAds provides advertisers with the flexibility and scalability to achieve their advertising objectives.

PropellerAds

PropellerAds is a gambling advertisements range of advertisers, including those in the gambling industry. With its extensive reach and targeting capabilities, PropellerAds allows advertisers to reach their target audience across desktop and mobile devices. 

Whether you're running pop-under, push notification, or native ads, PropellerAds offers advertisers the tools and resources they need to maximise their advertising ROI and drive results.

Popcash

Popcash is a well-established ad network that specialises in providing pop-under advertising solutions for advertisers. With its global reach and user-friendly platform, Popcash offers advertisers the opportunity to reach millions of users worldwide and drive traffic to their gambling offers. 

Whether you're promoting online casinos, sports betting platforms, or other gambling products, Popcash provides advertisers with a reliable and cost-effective advertising solution.

Evadav

Evadav is a leading advertising network that offers a variety of advertising solutions for advertisers in the get gambling traffic. With its advanced targeting options and optimization tools, Evadav enables advertisers to reach their target audience with precision and drive engagement with their gambling campaigns. 

Whether you're running push notification, native, or pop-under ads, Evadav provides advertisers with the flexibility and scalability to achieve their advertising objectives effectively.

Conclusion

In conclusion, the landscape of gambling advertising is complex and highly regulated, requiring advertisers to carefully select the right ad networks to maximise their reach and effectiveness. By leveraging the top ad networks mentioned in this guide, gambling advertisers can effectively promote their products and services while ensuring compliance with relevant regulations. 

Whether through Google Ads, Facebook Ads, native advertising platforms like Taboola and Outbrain, or specialised networks like Adcash and Adsterra, advertisers have a variety of options to reach their target audience and drive results in 2024 and beyond.

FAQs

Q.1 Are there any restrictions on advertising gambling products/services?

Ans: Yes, advertising gambling products/services often comes with regulatory restrictions that vary by country and platform. It's essential to review the advertising policies of each ad network to ensure compliance with legal requirements.

Q.2 How can I ensure my gambling ads are compliant with regulations?

Ans: To ensure compliance, it's crucial to thoroughly understand the legal requirements in the jurisdictions where you intend to advertise. Additionally, work with reputable ad networks that have experience in handling gambling advertisements and can provide guidance on compliance.

Q.3 Which ad format is most effective for gambling advertising?

Ans: The effectiveness of ad formats may vary depending on the target audience and the platform used. However, interactive formats such as video ads and interactive banners tend to perform well in engaging users and driving conversions for gambling advertisements.

Within the dynamic realm of internet marketing, gambling-related goods and services promotion continues to be a profitable yet strictly controlled market. Gambling advertisements in the business are looking for efficient solutions to reach their target audience while overcoming strict advertising restrictions as digital platforms keep growing and diversifying.

We'll examine the best ad networks for gambling ads in 2024 in this in-depth guide, which will help you make the most of your advertising budget and maintain your competitive edge.

Why choose alternative sources for Gambling Advertisements?

Even a seasoned affiliate may become disoriented by the abundance of traffic source alternatives in 2024.

The most well-liked channels for gambling ads are Facebook, Instagram, Google, SEO, ASO, and influence traffic; nevertheless, they are also the hardest to start and have some limitations on creatives and marketing in general.

Push, pops, and direct click are good alternatives if you want amazing results but don't have time to learn about the quirks of the launch and how to get around the limits without getting banned.

Understanding the Challenges of Gambling Advertisements

Before diving into the best ad networks for gambling advertisements, it's essential to understand the unique challenges that advertisers in this industry face. Due to the sensitive nature of gambling ad services and the potential risks associated with it, advertising regulations are often stringent and vary significantly across different regions and platforms.

Advertisers must adhere to strict guidelines regarding the promotion of gambling products and services, including age restrictions, responsible gambling messaging, and compliance with local laws and regulations.

Moreover, many mainstream native ads platforms or outright bans on gambling advertisements, further complicating the landscape for advertisers. This makes it crucial for gambling advertisers to identify and leverage ad networks that specialise in catering to this niche market while ensuring compliance with relevant regulations.

Criteria for Selecting the Best Ad Networks

When evaluating ad networks for gambling advertisements, several key factors come into play. Get gambling leads should consider the network's reach and audience targeting capabilities, the variety of ad formats supported, the level of compliance with advertising regulations, and the overall effectiveness of the network in driving results for gambling campaigns. 

Now, let's delve into the top ad networks that cater to gambling advertisements in 2024, based on these criteria.

Top Ad Networks for Gambling Advertisements in 2024

7Search PPC

7Search PPC is a premium advertising network that offers a wide range of advertising solutions for various industries, including gambling. Advertisers can leverage 7Search PPC's advanced targeting options and optimization tools to reach their target audience with precision. 

Whether through display, native, or pop-under ads, 7Search PPC provides advertisers with the flexibility to create highly engaging campaigns that drive results while adhering to advertising regulations.

RichAds

RichAds is a leading ad network that offers a wide range of advertising solutions for various industries, including gambling. With its advanced targeting options and optimization tools, RichAds enables advertisers to reach highly relevant audiences and drive engagement with their gambling ad campaigns. 

Whether you're looking to run display, native, or push notification ads, RichAds provides advertisers with the flexibility and scalability to achieve their advertising objectives.

PropellerAds

PropellerAds is a gambling advertisements range of advertisers, including those in the gambling industry. With its extensive reach and targeting capabilities, PropellerAds allows advertisers to reach their target audience across desktop and mobile devices. 

Whether you're running pop-under, push notification, or native ads, PropellerAds offers advertisers the tools and resources they need to maximise their advertising ROI and drive results.

Popcash

Popcash is a well-established ad network that specialises in providing pop-under advertising solutions for advertisers. With its global reach and user-friendly platform, Popcash offers advertisers the opportunity to reach millions of users worldwide and drive traffic to their gambling offers. 

Whether you're promoting online casinos, sports betting platforms, or other gambling products, Popcash provides advertisers with a reliable and cost-effective advertising solution.

Evadav

Evadav is a leading advertising network that offers a variety of advertising solutions for advertisers in the get gambling traffic. With its advanced targeting options and optimization tools, Evadav enables advertisers to reach their target audience with precision and drive engagement with their gambling campaigns. 

Whether you're running push notification, native, or pop-under ads, Evadav provides advertisers with the flexibility and scalability to achieve their advertising objectives effectively.

Conclusion

In conclusion, the landscape of gambling advertising is complex and highly regulated, requiring advertisers to carefully select the right ad networks to maximise their reach and effectiveness. By leveraging the top ad networks mentioned in this guide, gambling advertisers can effectively promote their products and services while ensuring compliance with relevant regulations. 

Whether through Google Ads, Facebook Ads, native advertising platforms like Taboola and Outbrain, or specialised networks like Adcash and Adsterra, advertisers have a variety of options to reach their target audience and drive results in 2024 and beyond.

FAQs

Q.1 Are there any restrictions on advertising gambling products/services?

Ans: Yes, advertising gambling products/services often comes with regulatory restrictions that vary by country and platform. It's essential to review the advertising policies of each ad network to ensure compliance with legal requirements.

Q.2 How can I ensure my gambling ads are compliant with regulations?

Ans: To ensure compliance, it's crucial to thoroughly understand the legal requirements in the jurisdictions where you intend to advertise. Additionally, work with reputable ad networks that have experience in handling gambling advertisements and can provide guidance on compliance.

Q.3 Which ad format is most effective for gambling advertising?

Ans: The effectiveness of ad formats may vary depending on the target audience and the platform used. However, interactive formats such as video ads and interactive banners tend to perform well in engaging users and driving conversions for gambling advertisements.

In the ever-evolving landscape of the gambling industry, advertising plays a pivotal role in attracting customers, promoting brands, and driving revenue. As we delve into 2024, it's crucial to examine the state of gambling ads across the globe, exploring the regulatory landscape, emerging trends, and key considerations for advertisers and regulators alike. From the rise of digital advertising to the impact of regulatory restrictions, let's explore the world of gambling ads in 2024.

Regulatory Landscape

Europe

In Europe, gambling advertising regulations vary widely from country to country. While some nations have strict advertising rules in place to protect consumers and minimise harm, others have more permissive regimes.

For example, countries like the United Kingdom have established comprehensive advertising standards overseen by regulatory bodies such as the Advertising Standards Authority (ASA) and the UK gambling ads. These regulations cover various aspects of gambling advertising, including content, placement, and targeting, to ensure responsible advertising practices.

North America

In North America, the regulatory landscape for gambling advertisements continues to evolve, particularly with the expansion of online gambling ads in the United States. While some states have embraced online gambling and allowed advertising for licensed operators, others maintain strict restrictions or outright bans on gambling advertising. 

Additionally, federal regulations such as the Federal Communications Commission (FCC) rules govern certain aspects of gambling advertising, particularly concerning broadcast media.

Asia-Pacific

In the Asia-Pacific region, gambling ads regulations vary significantly among countries. Some nations, such as Australia, have well-established regulatory frameworks governing gambling advertising across different media channels. 

These regulations aim to protect consumers, particularly vulnerable populations, from the potential to promote gambling sites. However, other countries in the region may have less stringent regulations or enforcement mechanisms, leading to a diverse landscape of gambling advertising practices.

Emerging Trends

Digital Advertising Dominance

One of the most notable trends in gambling ads is the increasing cpc advertising platforms. With the proliferation of online gambling platforms and the widespread use of smartphones and other digital devices, advertisers are increasingly turning to digital channels to reach their target audience. 

From targeted social media ads to search engine marketing and affiliate partnerships, digital advertising offers unparalleled reach and precision in targeting potential customers.

Personalized Marketing

Another emerging trend in gambling ads is the use of personalised marketing tactics. By leveraging data analytics and customer insights, advertisers can create highly targeted and personalised campaigns tailored to individual preferences and behaviours. 

Personalised marketing allows advertisers to deliver relevant content and offers to their target audience, increase gambling traffic effectiveness of their advertising efforts and drive higher conversion rates.

Responsible Gambling Messaging

In response to growing concerns about problem gambling and regulatory scrutiny, many gambling advertisers are incorporating responsible gambling messaging into their campaigns. 

By promoting responsible gambling ads providing information about support resources, advertisers aim to mitigate potential harm associated with gambling and demonstrate their commitment to corporate social responsibility.

Key Considerations

Compliance and Regulation

Compliance with relevant regulations and advertising standards is paramount for gambling advertisers. Failure to adhere to regulatory requirements can result in hefty fines, legal repercussions, and damage to brand reputation. 

Advertisers must stay informed about evolving regulations in their target markets and ensure that their advertising practices comply with applicable laws and industry standards.

Target Audience

Understanding the target audience is essential for effective gambling ads. Advertisers must conduct thorough market research to identify their target demographics, preferences, and behaviours. 

By tailoring their messaging and creative content to resonate with their target audience, advertisers can maximise the impact of their advertising campaigns and achieve better results.

Ethical Considerations

Ethical considerations should also guide online gambling promotion. Advertisers must strike a balance between promoting their products or services and safeguarding consumers from potential harm. 

This includes avoiding misleading or deceptive advertising tactics, refraining from targeting vulnerable populations, and promoting responsible gambling behaviours.

Conclusion

In conclusion, gambling ads continue to be a dynamic and evolving aspect of the gambling industry in 2024. With diverse regulatory landscapes, emerging trends, and key considerations for advertisers, navigating the world of gambling ads requires careful planning, compliance, and ethical considerations. 

By staying informed about regulatory requirements, embracing digital innovation, and prioritising responsible advertising practices, gambling advertisers can effectively reach their target audience while mitigating potential risks and contributing to a safer gambling environment.

FAQs

Q.1 What does the future of gambling look like?

Ans: The future of gambling is expected to be increasingly digital and technologically driven. With the expansion of online gambling platforms, advancements in virtual reality and augmented reality technologies, and the potential legalisation of sports betting in more jurisdictions, the gambling industry is poised for continued growth and innovation.

Q.2 Who are the top advertisers for gambling?

Ans: The top advertisers for gambling vary depending on factors such as region, market segment, and advertising budget. However, some of the leading gambling advertisers globally include well-known brands such as Bet365, William Hill, Paddy Power, MGM Resorts International, and Caesars Entertainment. These companies invest heavily in marketing and advertising to attract customers to their platforms and casinos.

Q.3 How big is gambling worldwide?

Ans: Gambling is a significant global industry with substantial revenue and economic impact. According to estimates, the worldwide gambling market is worth hundreds of billions of dollars annually. This includes revenue generated from various forms of gambling, including casinos, sports betting, lotteries, and online gambling platforms.

In the competitive landscape of the casino industry, attracting and retaining customers is paramount for success. With the rise of online gambling and the proliferation of brick-and-mortar casinos, increasing casino traffic has become a top priority for operators seeking to maximise revenue and stay ahead of the curve.

Increase casino traffic needs to work hard to increase visitors to their platforms in order to capture a piece of the action. We offer some helpful advice on how to accomplish that below. We have realised every online casino owner's dream by propelling our client's domain to the top of the German results page for the term "online casino"—all because of these recommendations.

Write a blog

One of the finest ways to position oneself as an authority in any field and entice readers to return for more is to provide well-written, in-depth content. Increase casino traffic as well as significant announcements on your platform, such as new games, exclusive offers, events, and information on the biggest earnings. Consistently producing blog content is a highly effective strategy for sustaining a website, enhancing search engine rankings, and augmenting platform traffic.

Social media coverage

Increase casino traffic like Facebook and Instagram, have rapidly transformed from being just social media accounts to effective marketing tools that businesses of all sizes use. Social media is frequently the most convenient approach to reach your audiences because so many people use these platforms on a regular basis. 

Since some ad platforms are more well-liked in particular nations than others, it is crucial to have a presence across a variety of them. Twitter is a prime example; it is significantly more popular in the United States than it is anywhere else.

Important announcements, details about upcoming events, links to your blog posts, screenshots of the games that are available, and more could be included in your social media messages. 

Facebook lets you plan events with the ability to invite others, as well as form topic groups where users may share thoughts and experiences. These channels, in general, increase casino traffic. Nowadays, the majority of businesses take online casino promotion

YouTube channel

Many individuals prefer videos to written words, even if they may take longer to produce. In fact, sometimes they just play films in the background while they work on other tasks. Videos explaining how to use the site, explanations of events, and trailers for the Increase casino traffic could all be found on a dedicated YouTube channel. As long as players have a good time, collaborating with other outlets to offer reviews of your casino ads will also be beneficial.

Event sponsorship

Having the support of a well-known business is usually beneficial. Look for businesses that would provide advertising opportunities in exchange for sponsoring your activities.

Cooperation with streamers

Streaming has reached a golden age as we continue to spend more time at home seeking for entertainment outside of big events. Increase casino traffic the number of monthly active users on the most popular platform, Twitch, between March 2020 and the same month in 2021, there was a 69% increase. 

Let's just say that, even in 2018, Twitch's highest viewership surpassed that of CNN and MSNBC, with an average of over 962,000 concurrent viewers, leaving the two well-known TV networks in the dust. There are already 783,000 followers in the "Slots" category over dozens of channels, and some of those streamers may end up working with you on advertising.

Sponsored articles

Writing to promote casino opportunities and readers, as there are numerous specialised websites offering news and articles on gaming.

Affiliate program

Increase casino traffic that works best for your website. How can you and your affiliates make money together while increasing casino traffic? A subscription model with a profit-sharing portion could be one approach. In exchange for a portion of the revenue, your affiliates could use their preferred channels to inform others about upcoming events, increasing traffic.

Starting bonuses

Everyone likes deals and freebies, so offering a no deposit incentive to new users to try their luck and keep existing players interested in creative casino advertisements. Spread the word on your social media platforms about the no-deposit offer to as many prospective players as you can.

Email marketing

Many people may become prospective players for you if they check their email several times a day. They should be able to access vital information in their email clients about upcoming casino ad services, deals, and new games. Think about offering a little incentive to people who sign up for your email list, in addition to discounts on birthdays and special occasions.

Log-in bonus

Offering a daily first login offer, like a free spin, can entice consumers to increase casino traffic frequently. If your casino accepts virtual currency, giving out a small quantity each day to those who log in will encourage them to return.

Bonus – Using SEO to your advantage

Enhancing search engine rankings and driving more visitors to any website are made possible in large part to increase casino traffic. Because the subject is so vast, it merits its own essay; in the meantime, be sure to subscribe to our blog for SEO best practices and advice. 

Among these digital marketing operations include linking, whisper marketing, meta descriptions, keyword analysis, and more. Promote casino platforms to individuals or teams will greatly improve the performance of your platform. Make sure to read our article regarding analytics as well.

Conclusion

In summary, increase casino traffic process that calls for a well-thought-out mix of digital marketing techniques, customer engagement programmes, and top-notch service provision. Casinos may reach a wider audience online by enhancing their search engine exposure, utilising social media marketing, and putting email campaigns into action.

FAQs

Q.1 How can I get Increase casino traffic?

Ans: Getting more traffic to your casino involves implementing a combination of effective marketing strategies, such as search engine optimization (SEO), social media marketing, email campaigns, hosting events, and offering attractive promotions and incentives to potential customers.

Q.2 What is the best strategy Increase casino traffic?

Ans: The best strategy for a casino to increase casino traffic depends on various factors, including its target audience, location, and budget. However, some effective strategies include creating a strong online presence, hosting engaging events and promotions, offering exceptional customer service, and implementing loyalty programs to retain existing customers and attract new ones.

In the competitive landscape of the casino industry, attracting and retaining customers is paramount for success. With the rise of online gambling and the proliferation of brick-and-mortar casinos, increasing casino traffic has become a top priority for operators seeking to maximise revenue and stay ahead of the curve.

Increase casino traffic needs to work hard to increase visitors to their platforms in order to capture a piece of the action. We offer some helpful advice on how to accomplish that below. We have realised every online casino owner's dream by propelling our client's domain to the top of the German results page for the term "online casino"—all because of these recommendations.

Write a blog

One of the finest ways to position oneself as an authority in any field and entice readers to return for more is to provide well-written, in-depth content. Increase casino traffic as well as significant announcements on your platform, such as new games, exclusive offers, events, and information on the biggest earnings. Consistently producing blog content is a highly effective strategy for sustaining a website, enhancing search engine rankings, and augmenting platform traffic.

Social media coverage

Increase casino traffic like Facebook and Instagram, have rapidly transformed from being just social media accounts to effective marketing tools that businesses of all sizes use. Social media is frequently the most convenient approach to reach your audiences because so many people use these platforms on a regular basis. 

Since some ad platforms are more well-liked in particular nations than others, it is crucial to have a presence across a variety of them. Twitter is a prime example; it is significantly more popular in the United States than it is anywhere else.

Important announcements, details about upcoming events, links to your blog posts, screenshots of the games that are available, and more could be included in your social media messages. 

Facebook lets you plan events with the ability to invite others, as well as form topic groups where users may share thoughts and experiences. These channels, in general, increase casino traffic. Nowadays, the majority of businesses take online casino promotion

YouTube channel

Many individuals prefer videos to written words, even if they may take longer to produce. In fact, sometimes they just play films in the background while they work on other tasks. Videos explaining how to use the site, explanations of events, and trailers for the Increase casino traffic could all be found on a dedicated YouTube channel. As long as players have a good time, collaborating with other outlets to offer reviews of your casino ads will also be beneficial.

Event sponsorship

Having the support of a well-known business is usually beneficial. Look for businesses that would provide advertising opportunities in exchange for sponsoring your activities.

Cooperation with streamers

Streaming has reached a golden age as we continue to spend more time at home seeking for entertainment outside of big events. Increase casino traffic the number of monthly active users on the most popular platform, Twitch, between March 2020 and the same month in 2021, there was a 69% increase. 

Let's just say that, even in 2018, Twitch's highest viewership surpassed that of CNN and MSNBC, with an average of over 962,000 concurrent viewers, leaving the two well-known TV networks in the dust. There are already 783,000 followers in the "Slots" category over dozens of channels, and some of those streamers may end up working with you on advertising.

Sponsored articles

Writing to promote casino opportunities and readers, as there are numerous specialised websites offering news and articles on gaming.

Affiliate program

Increase casino traffic that works best for your website. How can you and your affiliates make money together while increasing casino traffic? A subscription model with a profit-sharing portion could be one approach. In exchange for a portion of the revenue, your affiliates could use their preferred channels to inform others about upcoming events, increasing traffic.

Starting bonuses

Everyone likes deals and freebies, so offering a no deposit incentive to new users to try their luck and keep existing players interested in creative casino advertisements. Spread the word on your social media platforms about the no-deposit offer to as many prospective players as you can.

Email marketing

Many people may become prospective players for you if they check their email several times a day. They should be able to access vital information in their email clients about upcoming casino ad services, deals, and new games. Think about offering a little incentive to people who sign up for your email list, in addition to discounts on birthdays and special occasions.

Log-in bonus

Offering a daily first login offer, like a free spin, can entice consumers to increase casino traffic frequently. If your casino accepts virtual currency, giving out a small quantity each day to those who log in will encourage them to return.

Bonus – Using SEO to your advantage

Enhancing search engine rankings and driving more visitors to any website are made possible in large part to increase casino traffic. Because the subject is so vast, it merits its own essay; in the meantime, be sure to subscribe to our blog for SEO best practices and advice. 

Among these digital marketing operations include linking, whisper marketing, meta descriptions, keyword analysis, and more. Promote casino platforms to individuals or teams will greatly improve the performance of your platform. Make sure to read our article regarding analytics as well.

Conclusion

In summary, increase casino traffic process that calls for a well-thought-out mix of digital marketing techniques, customer engagement programmes, and top-notch service provision. Casinos may reach a wider audience online by enhancing their search engine exposure, utilising social media marketing, and putting email campaigns into action.

FAQs

Q.1 How can I get Increase casino traffic?

Ans: Getting more traffic to your casino involves implementing a combination of effective marketing strategies, such as search engine optimization (SEO), social media marketing, email campaigns, hosting events, and offering attractive promotions and incentives to potential customers.

Q.2 What is the best strategy Increase casino traffic?

Ans: The best strategy for a casino to increase casino traffic depends on various factors, including its target audience, location, and budget. However, some effective strategies include creating a strong online presence, hosting engaging events and promotions, offering exceptional customer service, and implementing loyalty programs to retain existing customers and attract new ones.